DMC Students Win Gobble Up! Marketing Competition
The Iowa Agriculture Literacy Foundation recognized students at Des Moines Christian School in Mrs. Osborn's 4th grade class this week. Their posters took first, second and third prize in the Gobble Up! Turkey Marketing Competition. The experiential learning contest allowed students to creatively develop a marketing strategy for a turkey product of their choice, while learning about the multitude of agricultural careers and skills it takes to develop and sell a product.
Mrs. Osborn said, “I am really big on teaching agriculture to my students. Even though we live in Iowa, not everyone has first-hand knowledge about farming in our state. As I teach reading to all the 4th graders, it is easy to incorporate short ag units. The IA Agriculture Literacy Foundation had some resources available so I contacted them for some of my materials which led to us participating in this competition.”
The school received a monetary donation as well as a special turkey lunch. Submissions were judged by a panel of industry experts, turkey producers, and educators.
1st Prize: The student team of Sammie, Maia, Xander, Owen, and Ellary submitted a poster illustrating the nutritional difference between turkey breast, turkey drumsticks, and ground turkey.
2nd Prize: The student team of Callie, Sophia, Josh, and Max created a poster promoting a turkey pot pie.
3rd Prize: The student team of Kaylee, Anya, Will, and Grady created a poster explaining why you should eat turkey.
“Iowa is an important turkey producing state,” said Morgan Minnehan of the Iowa Turkey Federation. “This contest helps students understand about the industry and how turkey can be a nutritious part of a balanced diet.”
Mrs. Osborn's class learned about the life cycle of a turkey, eating habits of turkeys, comparing and contrasting domesticated turkeys with wild turkeys, interesting facts about turkeys and nutritional value of turkey.
Fourth-grader Anya and her team incorporated turkey trivia onto their poster. She said, “One fact I found interesting is that female turkeys can’t gobble.”
Fourth grader Grady said he enjoyed having teammates with him and that they worked hard together. “I learned turkeys can fly 55 miles per hour over short distances.”
About the Iowa Agriculture Literacy Foundation
IALF serves as a central resource for educators and volunteers who want to teach Iowa’s students about agriculture. The mission is to educate Iowans, with a focus on youth, regarding the breadth and global significance of agriculture. Iowa is a leading producer of agricultural products that are essential to feed a growing world population, estimated to reach more than 9 billion by 2050.
About the Iowa Turkey Federation
ITF was formed in 1948 and has more than a 70-year history of advocating for the enhancement of the turkey industry and its members.